All praise and gratitude are due to Almighty God for His blessings and guidance, enabling us to convene the PASSURA UMB International Annual Submit once again. PASSURA an acronym for Sustainability, Unity, Research, and Advancement is an international annual forum initiated by Mega Buana University Palopo as a tangible contribution to sustainable, collaborative, and impactful scientific development. This forum serves as a strategic platform that brings together academics, researchers, practitioners, students, and stakeholders from around the globe to engage in meaningful discussions, exchange ideas, and present the latest research findings that promote sustainability, foster unity across disciplines, and drive scientific and technological advancement. The theme chosen for this year reflects Mega Buana University Palopo’s commitment to addressing both global and local challenges in a synergistic manner, in alignment with the Sustainable Development Goals (SDGs), the spirit of Merdeka Belajar (Independent Learning), and the internationalization of higher education. We extend our deepest appreciation to all participants, speakers, partners, and committee members for their invaluable support and active involvement. May this event not only serve as an academic gathering, but also pave the way for future collaborations that bring long-term benefits to society and global civilization.