PASSURA UMB 2025 – International Conference on Sustainability, Unity, Research, and Advancement In an era marked by rapid technological advancement, global interconnectivity, and pressing environmental and social challenges, the role of higher education institutions has never been more vital. Recognizing the need for collaborative innovation and sustainable solutions, Universitas Mega Buana Palopo proudly presents the PASSURA UMB 2025 International Conference a global platform dedicated to fostering academic dialogue, interdisciplinary research, and actionable strategies for a better future. PASSURA, an acronym for Sustainability, Unity, Research, and Advancement, embodies the core values that drive this annual event. The 2025 edition of the conference brings together leading scholars, scientists, professionals, and students from around the world to share their research, insights, and innovations across a wide range of disciplines. This year’s conference aims to emphasize the importance of inclusive collaboration and knowledge integration in addressing the complex issues of our time. With the theme "Innovating for a Resilient and Sustainable Future", PASSURA UMB 2025 highlights the interconnectedness of sustainability, unity, and research as key pillars for long-term advancement. Through keynote speeches, parallel sessions, and international networking opportunities, this conference aspires to spark meaningful conversations and long-lasting partnerships that transcend boundaries. We warmly welcome all participants to this scholarly gathering and invite you to be part of this transformative journey where knowledge meets purpose, and ideas evolve into action for a sustainable tomorrow.